Privacy Policy for Truth Told

Last updated: 28/05/25

At Truth Told, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with Sarah Chaplin and her business, Truth Told.

1. Who We Are

Truth Told is the business of Sarah Chaplin, an author, public speaker and funeral minister based in the UK. You can contact us at: Email: sarah@truthtold.org.uk

2. What Data We Collect

We may collect and store the following personal data:

a. Customers purchasing books:

• Name

• Email address

• Postal address

• Payment and transaction details (via secure third-party processors)

b. Event attendees and individuals booking events:

• Name

• Email address

• Any relevant booking information (e.g. access or dietary requirements)

c. Businesses or venues booking Sarah to speak:

• Contact person’s name

• Business name

• Email address and/or telephone number

• Booking/event details

d. Funeral ministry:

• Family or next of kin’s name and contact details

• Information shared to prepare the ceremony or eulogy, including:

• Personal reflections or memories about the deceased

• Religious or spiritual preferences

• Order of service details

• Information about attendees or family members (if provided)

• This data is treated with strict confidentiality and only used for the purpose of delivering the funeral service. It is not shared unless required (e.g. with the funeral director or venue) and only with consent.

d. Website data:

• IP address

• Cookies and usage data (e.g. pages visited, time on site, device/browser type)

• Contact form submissions (name, email, and message content)

e. Social media interactions:

• Name or username

• Message content or enquiry details

• Any contact information voluntarily provided

f. Photography or media at events:

• Photos or videos may be taken at events, which may include attendee images. Consent will be requested where required if content is to be used publicly (e.g. on social media or websites).

3. How We Use Your Data

We use your data for the following purposes:

• To process book orders and deliver them to you (using Royal Mail or another delivery provider)

• To manage event bookings and communicate with attendees or hosts

• To respond to enquiries and provide services as agreed

• To send occasional email updates, news, or event invitations (only with your consent)

• To improve our website, marketing, and customer experience

• To ensure accessibility or accommodate specific event needs (with your consent)

• To prepare and deliver funeral ceremonies, including: communicating with families or next of kin, writing and presenting personalised eulogies, liaising with funeral directors and venues where appropriate

4. Sharing Your Data

We only share your data when necessary to fulfil our services:

• Your name and postal address may be shared with Royal Mail or other delivery services to send physical products

• Your email address may be stored in Mailchimp to manage newsletters and marketing communications

• Your data may be handled by trusted service providers such as website hosts or payment processors

• For funeral ministry work, relevant information (such as your name and contact details, or details for the order of service) may be shared with funeral directors, crematoriums, or venues involved in the ceremony - but only where necessary and with appropriate care and respect

• We do not sell or rent your data to third parties

All third-party tools and partners we use are GDPR-compliant and required to treat your data securely and lawfully.

5. Lawful Basis for Processing

Under GDPR, we rely on the following lawful bases:

• Contractual necessity: To fulfil purchases and bookings

• Legitimate interests: To manage ongoing communications and improve services

• Consent: For marketing emails, photography, or handling special category data

6. How Long We Keep Your Data

We keep your data only as long as necessary:

• Book order and payment records: retained for 6 years (legal/accounting obligations)

• Event bookings and communications: up to 2 years after the event

• Mailing list contacts: until you unsubscribe or request removal

• Website analytics: anonymous data is retained in line with service provider policies

• Photos/videos: retained only with consent and can be removed upon request

• Funeral ministry-related information: retained for up to 1 year after the service, unless otherwise requested, to allow for follow-up support or documentation (e.g. requested copies of eulogies). This data is handled with strict confidentiality and respect.

7. Your Rights

You have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to or restrict our processing

• Withdraw consent at any time (e.g. from marketing or photography use)

• Lodge a complaint with the Information Commissioner’s Office (ICO) if you have concerns

8. How We Protect Your Data

We take data protection seriously. Your personal data is stored securely and handled only by those who need access. We use trusted, GDPR-compliant tools and services to support our work and ensure your information is protected.

9. Contact Us

If you have any questions or would like to exercise your rights, please contact:
Email: sarah@truthtold.org.uk